Astrology in business? You bet. In this episode of B2B No Bull, Liz and Mark Brohan sit down with financial astrologer Susan Gidel to explore how the stars can help marketers make smarter, more strategic choices. From knowing the best times to send emails or launch campaigns, to avoiding pitfalls during Mercury retrograde, Susan shows how cosmic timing can give B2B professionals a surprising edge.
In this eye-opening episode of B2B No Bull, Liz and Mark welcome an unexpected but powerful ally for marketers: financial astrologer and former commodities expert Susan Gidel of Susan G Says. Susan blends her backgrounds in ag-econ, futures markets, and marketing with deep astrological expertise to help B2B professionals make smarter, better-timed decisions.
Susan breaks down how planetary movements—especially Mercury retrograde and the Moon’s shifting signs—affect communication, timing, creativity, and emotional resonance in marketing. She explains why Mercury retrograde isn’t a disaster, but a period ideal for review, relaunching, and reconnecting. She also discusses how the Moon’s sign can dramatically influence email open rates, sharing a real client test that saw an 86% lift in subject line performance simply by aligning with lunar energy.
Listeners learn how corporations can use astrology through company birth charts, annual planning aligned with planetary transits, and team-building through elemental strengths (fire, earth, air, water). With younger generations already embracing astrology in their financial and career decisions, Susan encourages marketers to see astrology as an additional, data-informed lens—one that can provide a competitive edge, improve timing, and strengthen team dynamics.
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